ISACA Kenya
INTEGRATED MARKETING & COMMUNICATIONS FOR ISACA KENYA 2026 ANNUAL CONFERENCE
Scope: Integrated Conference Marketing & Communications
Capabilities applied
The Challenge
A major industry conference needs more than attendance — it needs attention before the event, engagement during it, and a conversation that continues beyond the venue.
For the ISACA Kenya Annual Conference 2026, the challenge was to build visibility, generate quality registrations, engage professional audiences and create a digital presence around the conference.
Our Role
ChangeLens Africa developed and executed an integrated conference marketing programme spanning qualitative and quantitative research, digital strategy, content planning, media buying, programmatic advertising and lead generation across LinkedIn and Meta.
We also developed communications across the pre-, during- and post-conference journey, including speechwriting for the Chief Guest, Cabinet Secretary, Board Chairperson and CEO.
The campaign used vetted nano-influencers to drive conversation on X, while targeted digital campaigns and an optimised registration journey supported lead generation and data capture.
Why It Matters
The project demonstrates our ability to connect research, strategy, content, paid media, influence and digital experience into one coordinated communication system, moving the conference from a physical gathering into a wider public conversation.
Have an event that deserves a longer life than two days?
Let’s plan it →MORE OF OUR WORK