Tawakal Group
EXECUTIVE TRAINING & CAPACITY BUILDING FOR THE TAWAKAL GROUP
Scope: Digital Media Risk, Security & Advanced Advertising Training
Capabilities applied
The Challenge
As Tawakal Group (Sombank and Tawakal Express) expanded its digital operations, the organisation needed stronger internal capabilities across digital marketing, media buying, cybersecurity, digital account protection and emerging AI applications.
The challenge was not simply to deliver training — but to bring together practical digital skills, risk awareness and advanced advertising capabilities in one relevant learning experience.
Our Role
ChangeLens Africa designed and coordinated a five-day, multi-disciplinary training programme, beginning with needs assessment and qualification before developing the programme, identifying and engaging subject-matter experts, sourcing the training environment and coordinating delivery with specialist partners.
The programme covered AI, digital marketing and media buying, cybersecurity and digital account protection, Meta advertising, and live practical diagnostics, combining expert-led sessions with hands-on learning.
We also managed certification and established quarterly business reviews as part of continued engagement.
Why It Matters
This project demonstrates ChangeLens Africa’s ability to translate emerging digital challenges into practical organisational capability — while bringing together the right expertise, partners and learning environment.
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